ROLE

Copywriting

Producer

DELIVERABLES

Marketing Campaign

Radio Advertisements

FedEx wanted to increase their reach to students at FedEx Office locations close to schools, colleges and universities. I developed relatable and engaging concepts that students deal with daily. These posters were placed around numerous campuses just prior to prime project dates.

FedEx also wanted several radio spots to highlight their new One Rate Shipping offer. The spots would be run on sports radio and needed to fit that audience. I wrote and produced these four spots, which ran nationally for a year during NBA games.