ROLE

Brand Style Guide

Copywriting

DELIVERABLES

Advertising Examples

Brand Usage Guidelines

Tractor Supply Co. wanted to implement a rewards program that really felt like their brand. They wanted the program to be friendly and down to earth, like a local general store in a small town. After researching their previous voice and mission, I worked with a designer to develop the program. Together, the copy, graphics and guidelines grew together to into a cohesive sub-brand that could be used and customized for their needs and events.