King Jerry Lawler’s BBQ
ROLE
Copywriting
Brand Strategy
Food Photography
DELIVERABLES
Website Copy
Product Names
Social Media Posts
Brand Manifesto
When a client asks if you’re interested in creating a brand focused around Memphis BBQ and the local wrestling scene from your childhood, there’s only one response. You compose yourself so you don’t come across as too eager, put on a spandex singlet and attack the project with a folding chair.